BRANDING APPROACH
BRANDING APPROACH
MY BRANDING APPROACH
MY BRANDING APPROACH
About
I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints.
Passionate about the power of strong concepts. Bringing together brand and user perspective.
I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints.
Passionate about the power of strong concepts. Bringing together brand and user perspective.
I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints.
Passionate about the power of strong concepts. Bringing together brand and user perspective.
I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints.
Passionate about the power of strong concepts. Bringing together brand and user perspective.
I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints.
Passionate about the power of strong concepts. Bringing together brand and user perspective.
I like to work closely with clients to understand their business objectives, organization culture and stakeholder needs.
Empathy and insight drive my work. I embrace an open dialogue because I believe that the best solutions are developed collaboratively.
I like to work closely with clients to understand their business objectives, organization culture and stakeholder needs.
Empathy and insight drive my work. I embrace an open dialogue because I believe that the best solutions are developed collaboratively.
My strategic approach aspires to clarify the organization’s identity and to define the appropriate experience principles in the first place.
The actual 360 degree brand experience then derives from a mutual perception of a guiding brand idea.
CORE PRINICPLES
CORE PRINICPLES
CORE PRINICPLES
1__
Create with purpose.
Brand experiences need to add meaning and value to their audiences. Be relevant to your stakeholders and authentic to your company culture. A strong strategic north star helps to provide a clear direction for creativity and promotes transformative ideas.
2__
Design for a bigger picture.
Don’t get lost in the details. Foster a greater vision of your brand and think multi-dimensional across disciplines. Brands need to provide seamless experiences across all relevant touchpoints by fostering coherent patterns and narratives.
3__
Cut through the noise.
Brands need to be easily recognizable: Be clear in everything you say or do by aligning every decision on shared beliefs and principles. But to set yourself apart, brands ultimately need to create emotional impact.
4__
Simplify complexity.
Create easy-to-understand and easy-to-adapt principles that provide coherence and flexibility at the same time. Make visual systems of any kind intuitive and easy-to-use. Brand experience should be about coherence, not about consistency.
SERVICES
SERVICES
SERVICES
Brand Strategy
Brand Strategy
Brand Strategy
Brand audit
Brand positioning
Brand architecture
Brand audit
Brand positioning
Brand architecture
Brand audit
Brand positioning
Brand architecture
Creative Strategy
Creative direction
Guiding brand idea
Brand character
Experience principles
Naming
Claiming
Employer branding
Core Elements
Core Values
Core Elements
Logo design
Color system
Typography system
Imagestyle
Layout principle
Icon system
Animation
Information design
Brand guidelines
Design systems
UI kits
Component libraries
Logo design
Color system
Typography system
Imagestyle
Layout principle
Icon system
Animation
Information design
Brand guideline
Design system
UI kit
Component library
Logo design
Color system
Typography system
Imagestyle
Layout principle
Icon system
Animation
Information design
Brand guidelines
Design systems
UI kits
Component libraries
Experience
Experience
Experience
Web & mobile
Social media
Out-of-Home
Print
Stationery
Merch
Signage
POS
Vehicle
Web & mobile
Social media
Out-of-Home
Print
Stationery
Merch
Signage
POS
Vehicle
Web & mobile
Social media
Out-of-Home
Print
Stationery
Merch
Signage
POS
Vehicle
Selected clients
Selected clients
Selected clients
AOK, DATEV, Deutsche Post DHL, Dr. Klein Wowi, E.ON, Hypoport, Kunsthalle Bremen, ERGO, Hyundai, Kärcher, Miele, Münchner Sicherheitskonferenz, Helmholtz, Liebherr, R+V, Siemens, Sparkassen Group, Volkswagen, WWF
AOK, DATEV, Deutsche Post DHL, Dr. Klein Wowi, E.ON, Hypoport, Kunsthalle Bremen, ERGO, Hyundai, Kärcher, Miele, Münchner Sicherheitskonferenz, Helmholtz, Liebherr, R+V, Siemens, Sparkassen Innovation Hub, Volkswagen, WWF
AOK, DATEV, Deutsche Post DHL, Dr. Klein Wowi, E.ON, Hypoport, Kunsthalle Bremen, ERGO, Hyundai, Kärcher, Miele, Münchner Sicherheitskonferenz, Helmholtz, Liebherr, R+V, Siemens, Sparkassen Group, Volkswagen, WWF
Contact
Contact
Please feel free to drop me a line or give me a call.
Thanks for stopping by.
Please feel free to drop me a line or give me a call.
Thanks for stopping by.
Jonas Husemann
Strategic Brand Experiences
Jonas Husemann
Strategic Brand Experiences
Contact
Contact
+49 176 24 616 232
info@jonashusemann.de
www.jonashusemann.de
+49 176 24 616 232
info@jonashusemann.de
www.jonashusemann.de
+49 176 24 616 232 info@jonashusemann.de
jonashusemann.de
+49 176 24 616 232
info@jonashusemann.de
jonashusemann.de
+49 176 24 616 232
info@jonashusemann.de
jonashusemann.de
Inquiries
Inquiries
Feel free to drop me a line or give me a call. Thanks for stopping by.
Feel free to drop me a line or give me a call. Thanks for stopping by.
Feel free to drop me a line or give me a call. Thanks for stopping by.
Feel free to drop me a line or give me a call. Thanks for stopping by.
© 2022 Jonas Husemann
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