BRANDING APPROACH

BRANDING APPROACH

MY BRANDING APPROACH

MY BRANDING APPROACH

About

I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints. 
Passionate about the power of strong concepts. Bringing together brand and user perspective.

I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints. 
Passionate about the power of strong concepts. Bringing together brand and user perspective.

I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints. 
Passionate about the power of strong concepts. Bringing together brand and user perspective.

I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints. 
Passionate about the power of strong concepts. Bringing together brand and user perspective.

I frame identity and shift perception by turning transformative ideas into distinctive brand experiences across all media touchpoints. 
Passionate about the power of strong concepts. Bringing together brand and user perspective.

I like to work closely with clients to understand their business objectives, organization culture and stakeholder needs.
Empathy and insight drive my work. I embrace an open dialogue because I believe that the best solutions are developed collaboratively.

I like to work closely with clients to understand their business objectives, organization culture and stakeholder needs.
Empathy and insight drive my work. I embrace an open dialogue because I believe that the best solutions are developed collaboratively.

My strategic approach aspires to clarify the organization’s identity and to define the appropriate experience principles in the first place.
The actual 360 degree brand experience then derives from a mutual perception of a guiding brand idea.

CORE PRINICPLES

CORE PRINICPLES

CORE PRINICPLES

1__

Create with purpose.

Brand experiences need to add meaning and value to their audiences. Be relevant to your stakeholders and authentic to your company culture. A strong strategic north star helps to provide a clear direction for creativity and promotes transformative ideas.

2__

Design for a bigger picture.

Don’t get lost in the details. Foster a greater vision of your brand and think multi-dimensional across disciplines. Brands need to provide seamless experiences across all relevant touchpoints by fostering coherent patterns and narratives.

3__

Cut through the noise.

Brands need to be easily recognizable: Be clear in everything you say or do by aligning every decision on shared beliefs and principles. But to set yourself apart, brands ultimately need to create emotional impact. 

4__

Simplify complexity.

Create easy-to-understand and easy-to-adapt principles that provide coherence and flexibility at the same time. Make visual systems of any kind intuitive and easy-to-use. Brand experience should be about coherence, not about consistency.

SERVICES

SERVICES

SERVICES

Brand Strategy

Brand Strategy

Brand Strategy

Brand audit
Brand positioning
Brand architecture

Brand audit
Brand positioning
Brand architecture

Brand audit
Brand positioning
Brand architecture

Creative Strategy

Creative direction
Guiding brand idea

Brand character
Experience principles
Naming
Claiming
Employer branding

Core Elements

Core Values

Core Elements

Logo design
Color system

Typography system
Imagestyle

Layout principle
Icon system
Animation

Information design
Brand guidelines
Design systems
UI kits
Component libraries

Logo design
Color system

Typography system
Imagestyle

Layout principle
Icon system
Animation

Information design
Brand guideline
Design system
UI kit
Component library

Logo design
Color system

Typography system
Imagestyle

Layout principle
Icon system
Animation

Information design
Brand guidelines
Design systems
UI kits
Component libraries

Experience

Experience

Experience

Web & mobile
Social media
Out-of-Home
Print
Stationery
Merch
Signage
POS
Vehicle

Web & mobile
Social media
Out-of-Home
Print
Stationery
Merch
Signage
POS
Vehicle

Web & mobile
Social media
Out-of-Home
Print
Stationery
Merch
Signage
POS
Vehicle

Selected clients

Selected clients

Selected clients

AOK, DATEV, Deutsche Post DHL, Dr. Klein Wowi, E.ON, Hypoport, Kunsthalle Bremen, ERGO, Hyundai, Kärcher, Miele, Münchner Sicherheitskonferenz, Helmholtz, Liebherr, R+V, Siemens, Sparkassen Group, Volkswagen, WWF

AOK, DATEV, Deutsche Post DHL, Dr. Klein Wowi, E.ON, Hypoport, Kunsthalle Bremen, ERGO, Hyundai, Kärcher, Miele, Münchner Sicherheitskonferenz, Helmholtz, Liebherr, R+V, Siemens, Sparkassen Innovation Hub, Volkswagen, WWF

AOK, DATEV, Deutsche Post DHL, Dr. Klein Wowi, E.ON, Hypoport, Kunsthalle Bremen, ERGO, Hyundai, Kärcher, Miele, Münchner Sicherheitskonferenz, Helmholtz, Liebherr, R+V, Siemens, Sparkassen Group, Volkswagen, WWF

Contact

Contact

Please feel free to drop me a line or give me a call.
Thanks for stopping by.

Please feel free to drop me a line or give me a call.
Thanks for stopping by.

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Jonas Husemann
Strategic Brand Experiences 

Jonas Husemann
Strategic Brand Experiences 

Inquiries

Inquiries

Feel free to drop me a line or give me a call. Thanks for stopping by.

Feel free to drop me a line or give me a call. Thanks for stopping by.

Feel free to drop me a line or give me a call. Thanks for stopping by.

Feel free to drop me a line or give me a call. Thanks for stopping by.

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© 2022 Jonas Husemann
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