The bachelor thesis comprises a cross-media system with a focus on prevention, warning, escape and logistic follow-up of a tsunami disaster. The concept adresses the general public in endangered regions. Due to the high relevance, Japan was chosen as a representative example. All media touchpoints were designed bilingual and internationally understandable.
Challenge
A tsunami disaster is an event that is difficult to overlook and coordinate: How do I react to a tsunami warning? Is my location safe? Where can I save myself and is that specific destination reachable within a given time frame? Many more questions remain.
Coping with such a dangerous situation therefore requires clarity and orientation. The visual Tsunami Disaster Management system provides each individual with the possibility to react quickly and specifically to the dangerous situation by means of explicit information and orientation.
Concept scope
We developed a corporate design for a fictitious international organisation called G.A.T.E. (Global Administration for Tsunami Disaster Emergency) which would be in charge of distributing and managing the media applications.
Following media have been developed: An escape map, an internet platform and a smartphone application.
The focus of the escape map is on the prevention and escape phase. The logistical material attached to the escape card (ID-Card, Food-Card, Aid- Card) is used for logistical follow-up and missing persons search. The Internet platform is used in particular for prevention and follow-up (search for missing persons). The smartphone application focuses on navigation during the escape phase, as a supplement to the map material.
Main focus of each media application
We analyzed different phases by studying several disaster cases.
Taking into concern very diverse target groups, key aspects like reliabilty, quick orientation and overview as well as access and mobility were decisive.
Main focus of each media application
We analyzed different phases by studying several disaster cases.
Taking into concern very diverse target groups, key aspects like reliabilty, quick orientation and overview as well as access and mobility were decisive.
Main focus of each media application
We analyzed different phases by studying several disaster cases.
Taking into concern very diverse target groups, key aspects like reliabilty, quick orientation and overview as well as access and mobility were decisive.
Next project
Jonas Husemann
Strategic Brand Experiences
Jonas Husemann
Strategic Brand Experiences
Contact
Contact
+49 176 24 616 232
info@jonashusemann.de
www.jonashusemann.de
+49 176 24 616 232
info@jonashusemann.de
www.jonashusemann.de
+49 176 24 616 232 info@jonashusemann.de
jonashusemann.de
+49 176 24 616 232
info@jonashusemann.de
jonashusemann.de
+49 176 24 616 232
info@jonashusemann.de
jonashusemann.de
Inquiries
Inquiries
Feel free to drop me a line or give me a call. Thanks for stopping by.
Feel free to drop me a line or give me a call. Thanks for stopping by.
Feel free to drop me a line or give me a call. Thanks for stopping by.
Feel free to drop me a line or give me a call. Thanks for stopping by.
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