About the business
Das WeltAuto (DWA) is the used vehicle program of the Volkswagen group, bundling different car brands such as VW, Seat, Škoda and VW Nutzfahrzeuge.

Challenge
With the goal of creating a coherent brand experience across different international markets, as well as strengthening recognition on the booming used vehicle market, MetaDesign did a 360° rebranding of DWA.
As being part of the brand design team, my responsibility was to create an imagery system, that is internationally easy applicable and creates a strong brand recognition.

Solution
The image system of DWA had to be modular, flexible and at the same time highly recognizable.
We built an easy-to-adapt system, that depends solely on free or corporate material of the umbrella brand. We differentiate between four image clusters: 
1. Hero collages for advertising
2. Product images for advertising or content-areas
3. Storytelling images for content-areas
4. Product dealer images for the actual offers on the digital platform
The different clusters are held together by common style elements such as color, perspectives and the interplay with our key design element, the Moving Dot.